Mukand, we have a philosophy, a set of values, a way of looking at life which
is truly our own. We, each one of us, elieve in this and our every action reflects
it. This is the way we do business; this is why we do business. We
believe our prime responsibility is to make the best product possible. To ensure
that our customers get the best value for their money. Towards this one aim,
we will constantly innovate and develop new technologies to produce products
which are demonstrably superior.
It is our business to
provide the best service to our customers, suppliers and everyone we deal with.
To do so actively and with a genuine desire to contribute to their business. We
shall make commitments and we shall keep them. We shall create satisfied
customers and grow with them.
As individuals, we
shall behave with great responsibility. Be particular about our work and our
environment. We shall seek and find, in our every action, a way to do things
better. Always better. And we shall be deeply proud of our achievements.
We value people. We
trust and respect the individuality of the men and women who work by our side.
It is our responsibility to actively, and constantly, create an environment that
supports them and causes them to grow and flourish. Our people are our pride and
we shall reach out and touch their lives.
We shall do all of this
with great seriousness and integrity. With fairness and justice. We respect the
law and perform our every duty diligently.
Finally, our commitment
is to our shareholders on whose behalf we act. It is our responsibility to
generate a sound profit and we must constantly strive towards this
We are a team and shall
always work as one. As a business, we shall be alert and alive to opportunities.
It is not our way to be content with our achievements. Growth is vital to us and
we shall unceasingly seek out ways and means to constantly move forward.
We respect our
environment and the society to which we belong. We have been given the privilege
to use these resources and we shall not waste them. We will care for and
contribute to our country. Above all, we shall be consciously responsible